Idea Selling

This week at Barkley we had an awesome opportunity to view some of this year’s winners and honorees from the 2014 Cannes Lions International Festival of Creativity. While all of the content we viewed was remarkable, one thing stuck out to me: what stories are these brands telling? In the world of content marketing, we...

Jared Leto’s Hair is Full of Social Media Secrets at Cannes

Every summer, the south of France is crawling with the creatively inclined, vying for a ‘lion’ from Cannes. Jared Leto, front man of the band 30 Seconds to Mars and now an Oscar-winning actor, was given air time on the fourth day during the prestigious festival to give his thoughts on advertising. Surprisingly, we all learned...