Millennials and Cause: Seven Things We Learned from 5,493 People

Millennials care about causes and are more likely to show a preference toward products from companies which support causes—even if it means paying a bit more for those items. They are interested in making a difference in the world and they believe they can contribute to causes they care about more easily through a company’s...

This Week In Good: One hour, One sweet smile

I go to Derrick Thomas Academy over the lunch hour one day a week to meet with “B.” We talk, eat, color, make art projects—we do whatever our imagination allows.

This Week in Good: 24 Hour Fitness “It Gets Better”

Imagine living every day with the constant dread of being teased, bullied and even beaten, simply for being yourself. This is a reality too many people live, and LGBT youth especially often feel they have nowhere to turn. In September of 2010 following a number of LGBT teen suicides, columnist and author Dan Savage posted the...

The Ultimate Cause: The Health of Our Planet

There is no more important cause than the environmental health of our planet. What I want to try to do and encourage others in cause to do as well is to find companies that are ready to step up and help.

This Week in Good: Panera Bread Gains Three Benefits From Doing Good

Panera has implemented a program to help feed people who may not be able to afford to feed themselves. As reported in a recent post on Triple Pundit: Ronald Shaich is the founder of Panera Bread, one of the best performing restaurant stocks when measured over the last decade. But that isn’t enough for Shaich,...

Cause Marketing for Venus & Mars

Late last year, the annual Barkley cause survey made a big discovery – men do have a heart. We talked to male consumers all over the USA and found out that men are impacted by cause marketing in nearly the same numbers as women. We also found out that only 3 out of 10 chief...