How Brands Are Using Instagram for Social Marketing

When brands first started having a social presence, content on social channels was usually just content taken from traditional media and reformatted to fit social. Now, many brands have embraced real-life imagery. These new images are being taken at actual restaurants and stores with a smartphone, not in a photography studio. Instagram is a popular...

Instagram Opens Doors To Advertisers

Instagram made a big announcement at the end of last week: the popular photo and video sharing app will begin sprinkling advertisements between the shots of food, selfies, and sunsets that typically populate users’ feeds. “Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many...

Why Instagram Doesn’t Have Ads Yet

When Facebook purchased Instagram last year, many of us jumped to the conclusion that Instagram would soon be barraged with ads, just like Facebook can feel at times. For now though, Facebook is benefitting financially without any ads on the popular photo-sharing app. Between February 1st and May 1st of 2013, Instagram’s adoption percentage as...

Using Instagram to Showcase Your Brand’s Personality

With new social networks popping up left and right and 2012 right around the corner, it’s time to re-think your brand’s social strategy. Many brands have already jumped on the Instagram bandwagon and for good reason: brand humanization.