Giant snakes create share-worthy buzz at Comic-Con

In an online world full of click-through rates, attribution, and constant noise, putting something tangible in front of a consumer can still have a huge impact, especially if that something is a giant snake. We took this idea to Square Enix when it came time to promote their new game at Comic-con 2018 in San...

Sugar-Coated Social Issues: The Wage Gap

When it comes to fueling conversations that bring attention to important topics, culturally relevant moments provide some of our favorite opportunities to speak up. So first, Happy Halloween, a holiday we have not only been celebrating in our offices since last week, but have been thinking about for a while as a moment to raise...

A Lesson in Strategy from Mister Rogers

Benjamin Wagner was an MTV News producer when he met Fred Rogers, who had recently retired as the longtime host of Mister Rogers’ Neighborhood. On that first day they met, Wagner felt terribly inadequate compared to the man who had hosted the longest running show in PBS history. The ever-gracious Mister Rogers had asked him...

Media Convergence: Adapting to Today

Fragmented channels, media convergence and blurred lines between brands, marketers and consumers are constantly changing the marketing landscape. Paid, owned and earned channels overlap more than ever and agencies and marketers are forced to adapt or get left behind. Communication and collaboration are imperative in today’s world.  Silos on either agency or client side are...

Paid, Owned, and Earned Media – Why classification matters today and tomorrow

Over the past fifteen years the marketing and advertising industry have seen changes of seismic proportions.  Our business and the models we’ve used have become (or are quickly becoming) irrelevant and in some cases almost counterproductive.  Beyond the web becoming a viable commercial platform, the single largest and far more complex opportunity has been the full-scale impact...