Restaurant Experience
Barkley’s restaurant team has a proven track record of driving significant and sustainable sales increases. The secret of our success is the ability to use our proprietary research tools and insights to clearly identify our brand’s best customers, followed by the implementation of a creative and strategic communication plan that disrupts the marketplace. We share insights and trends in restaurant marketer strategy on our blog at www.qsrinsights.com.
Retail Experience
Our heritage is deeply rooted in retail branding, which is a core practice at Barkley. Barkley has delivered ideas and developed successful brand strategies for retail clients such as 24 Hour Fitness, Payless ShoeSource, Big O Tires & Service, UMB Financial Corporation, Tractor Supply Company, Westlake Ace Hardware and Helzberg Diamonds. We are focused on helping multi-unit retailers drive same-store sales growth today while building brand value over time.
We use an innovative approach to retail marketing based upon our proprietary footprint media model. This tool has enabled retail clients to improve their target focus, increase their target GRPs and decrease spending.
Barkley understands the need to be both strategic and fast because consumer trends don’t stand still.
CPG Experience
We have consumer packaged goods expertise that includes a dedicated cross-functional CPG team with a deep understanding of the food sector. Most of our CPG clients have a common theme—they compete against at least two mega brands within their categories. They also have one more thing in common: After working with us, they outperform the category year after year. We use proprietary research tools, like our Cooking Archetype study and our Millennials grocery segment study, and work with our clients on developing consumer driven brand strategies, annual plans, new product development strategies and customer selling stories. As a result, our advertising programs have one focus - drive results. We share our insights in our blog, www.private-label-foods.com.
Cause
Barkley is a nationally recognized leader in cause branding. That’s why, in addition to helping Lee Jeans sell clothing, we developed Lee National Denim Day to help cure cancer. In addition to helping Sonic Drive-Ins sell Cherry Limeades, we came up with the Limeades for Learning program to enable teachers in under-funded schools provide better education to students. That’s why we have helped the March of Dimes re-imagine its brand into one that is relevant for today and gives every new baby a fighting chance. And why we work to promote the 14 Susan G. Komen 3-Day walks to fight breast cancer.