A strong purpose builds emotional connections–creating customer loyalty in the process.
In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your brand from the competition. Companies and organizations that stand for something—and prove it—are brands that win.
The Purpose Advantage From interviews with CEOs of some of the most purpose-driven brands to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, “The Purpose Advantage: How to Unlock New Ways of Doing Business” explores the power of purpose to connect with modern consumers―building brand loyalty in the process.
Speaking on Purpose
Today’s modern consumers are ignoring old forms of fragmented marketing at phenomenal rates — and brands are desperate to find ways to connect with them. But when a company or organization stands for something — if it leads with a strong social purpose — it can create a competitive advantage that fuels both growth and profit.
Unlocking the Hidden Power of Purpose: Finding Competitive Advantages That Matter Customized Keynotes for Industry-Specific Insights
Key takeaways:
Uncover why today’s consumer leans to brands whose values align with their own.
Gain step-by-step actions for building a strong purpose that resonates throughout an organization and beyond.
Understand how purpose creates cultural conversations and societal benefits.
Discover how the Purpose-Profit Loop™ can drive a virtuous cycle of profit and growth.
In this inspiring presentation, world-renowned speaker and consumer expert Jeff Fromm will help your audience understand how to innovate for a better world, compete for higher profits, and attract and recruit an inspired workforce.
Consulting on Purpose
With increased pressure to stand out in a crowded marketplace, a brand’s reason to exist beyond profit is playing an increasing role in the decision-making of modern consumers. As the rules of this era evolve, its paramount marketers understand and align on key areas of strategic intent to move forward. This starts with purpose.
We’ve developed an interactive workshop to help brand executives, marketers and communications directors work toward a brand purpose engagement that will unite their organization in action toward their brand’s biggest possible future. We believe all brands have the opportunity to create a Purpose Advantage and have a positive impact on the world. Our custom engagements consider where you are in your purpose journey — from speaking engagements that inspire change to consulting that ignites that change inside and outside your organization.
How we do it
We help brands identify their purpose and activate it in ways that connect with both their workforce and consumers alike.
Through our interactive approach, we guide brand executives, marketers and communications directors to work toward a brand purpose engagement that will unite their organization in action toward their brand’s biggest possible future.
These services and accelerated workshops leverage the principles covered in The Purpose Advantage: How to Unlock New Ways of Doing Business to provide an effective roadmap to turning purpose into a competitive advantage.
