Lead Forensics

Reimagining a digital platform for optimization.

UCLA Law School: Website and digital experience.

UCLA Law School: Website and digital experience.

As one of the top 15 law schools in the country, UCLA needed a website with an powerful platform and a compelling narrative to optimize its most valuable marketing channel in an increasingly competitive space.

Modern Consumer Insight

Prospective students are thorough in how they process content on digital platforms related to potential law schools — with the significant investment ahead of this in mind.

Challenge

With a non-mobile responsive and stylistically outdated website last redesigned in 2013, the University set an aggressive timeline to redesign and migrate its entire website for its centennial celebration. The resulting work had to meet best-in-class technological and compliance standards while bringing the broader UCLA brand platform to life for the school. We needed to re-imagine the user experience, build a design system from the ground up, and refine web optimization strategies to drive traffic to high value pages.

Solution

To efficiently express the totality of the platform through both design and experience, we created design explorations that expressed the UCLA brand visually in a variety of ways — through UI, typography, messaging, texture, and photography style — fully realized across both desktop and mobile devices. We also published a developer-friendly style guide of all our components, patterns, and templates so UCLA Law’s team will be able to iterate the site for future audiences with full autonomy.


Results

18%

increase in session durations


13%

decrease in bounce rates


71%

of goal completions now take place within a single visit to the site