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Higher Ed: UCLA Law School

Website + digital experience.

Reimagining a digital platform for optimization.

As one of the top 15 law schools in the country, UCLA needed a website with a powerful platform + a compelling narrative to optimize its most valuable marketing channel in an increasingly competitive space.

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Challenge

With a non-mobile responsive and stylistically outdated website last redesigned in 2013, the University set an aggressive timeline to redesign and migrate its entire website for its centennial celebration. The resulting work had to meet best-in-class technological and compliance standards while bringing the broader UCLA brand platform to life for the school. Barkley needed to reimagine the user experience, build a design system from the ground up, and refine web optimization strategies to drive traffic to high-value pages.

Modern Consumer Insight

Prospective students are thorough in how they process content on digital platforms related to potential law schools — with the significant investment ahead of this in mind.

Solution

To efficiently express the totality of the platform through both design and experience, we created design explorations that expressed the UCLA brand visually in a variety of ways — through UI, typography, messaging, texture, and photography style — fully realized across both desktop and mobile devices. We also published a developer-friendly style guide of all our components, patterns, and templates so UCLA Law’s team will be able to iterate the site for future audiences with full autonomy.

Results

  • 18%

    increase in session durations.

  • 13%

    decrease in bounce rates.

  • 71%

    of goal completions now take place within a single visit to the site.

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