FPO 1200
FPO 1200

How we do it.

We define your brand’s purpose and ambition to inspire action across the Whole Brand Spectrum — from business ideas to marketing ideas. Our strategies ignite behavioral change, drive business success and make a positive impact on people, communities and the planet. We then activate that strategy inside and outside the organization to create an authentic connection with people that fuels profit and growth, and leaves a positive impact on the world.

Who we are

As modern consumer experts, we know people want brands to take a stand on the issues and values they believe in. We are dedicated to helping brands define their unique purpose, and develop transformational strategies that ignite behavioral change both inside and outside organizations. This approach creates an authentic connection with people in a way that fuels profit and growth, and leaves a positive impact on the world.

What we believe

If Purpose is WHY a company exists, sustainability is HOW a company should exist. It’s the intersection of what you’re good at, what consumers need, and what the world needs. The more your purpose and sustainability plan powers your commitments to people, planet, and community, the more inspired your brand culture is to deliver profit and impact — what we call a virtuous loop.

Fast Facts

  • 2021

    became a Certified B Corporation™.

  • 44%

    revenue generated from business that meets our Add Good Impact criteria.

  • 5

    critical partnerships: Sustainable Brands, GRI, ANA Center for Brand Purpose, 4A’s Workplace Enlightenment Certification, Jefferies.

  • 52%

    clients contributing to Add Good Impact Criteria.

PR How We Do It Image


Reputation: Crisis + Issues Management: We protect your reputation in good times and bad.

Corporate Communications: We communicate your brand’s voice at every moment, from what you say to your employees and shareholders to what you share with your customers and communities. 

Influencer Relations: We create and manage your influencer relations to build trust, and your bottomline, with authentic endorsements from influencers who are right for your brand, right now.

Media Relations: We enhance your reputation and presence through our deep media relationships that garner earned media coverage and third-party credibility.

Employee Engagement: Communications + Culture: We help you win inside to win outside, knowing that culture, commitment and clarity matter within your organization.

Experiential Services: We bring brands to life through experiential moments, events, partnerships and activations that create excitement and enhance brand awareness.


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Lindsey DeWitte
President / PR & EVP / Purpose + Sustainability
Philippa (Pip) Cross
Sustainability Lead