Sustainability
Every brand has a sustainability story. What’s yours?
Developing an actionable sustainability strategy is how you build resilience into your business. It connects your brand with modern consumers, employees, and all stakeholders — proof that you stand for something beyond profit.
How we do it
We deliver holistic, end-to-end sustainability strategies and solutions — from business ideas to marketing ideas.
For brands just getting started, we develop strategies from materiality assessments, including strategic frameworks and goal setting. Collaboration on this strategy often leads to additional support on culture to ensure your workforce absorbs and applies your sustainability strategy. We also support clients on measurement: competitive benchmarking, GHG footprints and setting Science-based Targets, and Carbon Disclosure Project reporting.
Who we are
We are strategists, analysts, storytellers, scientists, and interdisciplinary sustainability experts, united by a fierce determination to maximize our collective impact. Our diverse perspectives inspire creative solutions for our clients’ most complicated challenges — from product development and user experience to supply chain management and community program development.
With our status as a Certified B Corporation™, we’re out to prove creativity can solve any problem — guided by our commitment to #AddGood to the world.
Download our latest Impact Report here.
What we believe
Purpose and sustainability are inextricably linked: The more purpose powers your commitments to people, planet, and community, the more inspired your culture is to bring it to life — innovating new products and experiences, sharing stories that drive loyalty and profit, and ultimately amplifying your brand’s impact.
This work requires you to explore the whole measure of your impact to build relevance and resiliency against key risks. And, in today’s always-on, digital world, your company reputation is only as strong as your weakest action.
Fast Facts
- 2021
Certified B Corporation™.
- 50%
of our clients meet our Add Good Impact criteria.
- 6
Critical partnerships: Sustainable Brands, GRI, ANA Center for Brand Purpose, 4A’s Workplace Enlightenment Certification, Jefferies, + Greenly.
- 100%
renewable electricity in our owned operations, faciliated by Barkley Impact team since 2022.
Capabilities
Purpose (Re)Defined:
Assessment + development
Activation ideas
Measurement and reporting:
Benchmarking of ESG programs against external frameworks GRI, SASB
ESG Evaluation and Benchmarking:
Benchmarking of programs through external disclosure platforms e.g. CDP
Science Based Target Development:
GHG Improvement Roadmap and Target setting to SBTi standards.
Environmental Corporate Footprint:
GHG Inventory
B-Corp Certification:
Assessment consultation
Narrative and Design System:
Internal strategy
Communications benchmarking
Activation
DEI+B
Assessment of your company against DEI+B Spectrum.
CSR/Community Program Development:
Platform and engagement identification
Operational team + plan development
Activation
Implementation, engagement, and communication for all areas of your sustainability plan
Assessment and Executive Business Case:
Insights and white space assessment on brand and market
Executive team buy-in presentation
What does your brand stand for — can you prove it?
Consumers are looking for brands that reflect their values and beliefs, and sustainability is particularly important in 2023. Wherever your organization may be in your sustainability journey, you can benefit by reviewing what is material to your business — specifically, your key risks and opportunities.
Download our State of Purpose 2023 to learn more about what consumers value — and how you can reach them, with purpose.